Social media platform ShareChat bets big on cricket as a sub-category

ShareChat built and helped its creators monetise a live audio product called Chat­rooms, launched in April 2020

Local language social pla­t­­form ShareChat is be­t­ting big on cricket as a sub-category, beginn­ing with the IPL and the Int­e­r­national Cricket Coun­cil Twenty20 World Cup season. 

This will be aided by audio chatroom sessions with well-known players like Virender Sehwag, Ravichandran Ash­win, Gautam Gambhir, Shik­har Dhawan, Ajit Agarkar and Akash Chopra. 

Shashank Shekhar, senior director for cont­ent strategy and operations, ShareChat and Moj, said interest in aud­io chatrooms was built through existing cricket-loving communities on ShareChat. “We saw use­rs creating chatrooms around the games during IPL, and they were discussing matches almost on a live basis. There was commentary on