SoftBank-backed Meesho records over 100 mn transacting users

Internet commerce firm says customers from smaller Indian cities drive its growth and account for 80% shopping.

SoftBank-backed internet commerce firm Meesho has acquired over 100 million transactors in the last one year.

The company said since March 2021 its transacting user base on the platform has grown more than fivefold and gross merchandise value (GMV) threefold. The company’s sells 40 million products.

“We have been the fastest to reach 100 million transacting users,” said Utkrishta Kumar, CXO--Business at Meesho. “Our vision to democratize e-commerce for everyone is truly being brought to life. As we go deeper into India’s underserved markets, we are on track to become the preferred e-commerce destination for the next billion users in the country."

Meesho