Sony India sales drop for 3rd yr in a row on tough competition in TV market

Sony India's counter-strategy is in its premium portfolio, which it plans to leverage

Sony India’s revenue declined in 2017-18 for the third year in a row. 

Known for its camcorders, home theatre systems and Bravia range of television sets, Sony reported a 2.6 per cent drop in operating revenue to slightly below Rs 70 billion, from Rs 71.8 billion in 2016-17, shows data with the Registrar of Companies.

Sales peaked in 2014-15 at Rs 110 billion and then dropped to Rs 80.7 billion in 2015-16. It then fell 11 per cent the following year, amid a spin-off that separated its mobile handsets business into another subsidiary. A Sony India spokesperson said the shortfall in revenue