South Korean video game firm Krafton bets big on India opportunity

South Korean video game firm Krafton, which has created PUBG and Battlegrounds Mo­b­ile India, is planning to dev­elop the Battlegrounds Mobile India brand into various other platforms and expand its inv­estment opportunities in the country, a top executive said.

“For Battlegrounds Mobile India, we got a variety of eve­nts and campaigns coming up. It will involve developing the Battlegrounds Mobile India IP/brand into various other spaces as well as campaigns to emphasise responsible ga­m­ing and build healthy gameplay practices,” said Wooyol Lim, head of Battlegrounds Mobile division.

Krafton has inv­e­sted in In­d­ian e-sports and gaming firm NODWIN Gaming ($22.5 million) and gaming platform Lo­co ($9 million) as part of its an­nouncement to invest $100 mi­l­lion in India.