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The non-alcoholic ready-to-drink (NARTD) beverages business is going through a quiet but definite change. And, it has nothing to do with the legendary cola wars.
In a surprise shift, South India has become the country’s top market in non-alcohol beverages category, beating North India in sales volume.
Based on the data, collected from the beverage industry as well as market research agencies, South India constituted more than 31 per cent of the NARTD volume sales in 2016, while North India was a notch lower at 29 per cent. In 2015, they were fighting neck and neck at around 30 per cent share
