Starbucks co-founder Zev Siegl spills the beans about building a brand

Starbucks co-founder Zev Siegl, who was on a visit to India to attend Global Investors Meet in Bengaluru, was seen at a restaurant enjoying filter coffee and masala dosa

Zev Siegl co-founded Starbucks in 1971 in Seattle, US, along with Gordon Bowker and Jerry Baldwin. It is now the biggest coffee house brand in the world and reported net revenue of $32.3 billion in fiscal 2022. Siegl is on a visit to India and was recently seen at Bengaluru’s iconic restaurant Vidyarthi Bhavan enjoying filter coffee and masala dosa. He was also here to attend Karnataka's Global Investors Meet (GIM) and experience the startup boom and technological prowess in the country.  

In the area of direct-to-consumer space, the country is witnessing the rise of D2C brands across categories. Some