Starlink stoops to conquer: That's a whole new road for Elon Musk in India

The company's target after getting the licence is to have 200,000 terminals across the country by December 2022, 80% of them in rural locations

Satellite broadband is one of Elon Musk’s first big trysts with India, and competitors say he is already tweaking his strategy. The big change for SpaceX, which incorporated its fully-owned Indian subsidiary Starlink Satellite Communications on November 1, is to shift focus from the initial direct-to-consumer model to a business-to business (B2B) strategy where telcos and government become key partners. That makes him follow a similar line of thinking as his chief rival, Sunil Mittal’s OneWeb.

He has also dispelled any possibility of a price war to which customers are accustomed (and many analysts also hoped for), either against his direct