Starting with Bengaluru, Flipkart to foray into grocery biz with Supermart

To tackle grocery deliveries, the Bengaluru-based 'firm has set up a dedicated supply chain, including a 150,000 sq foot centre in the city and a delivery fleet separate from Flipkart's logistics arm

It has taken a long time in the coming, but India's largest e-commerce marketplace Flipkart is finally sinking its teeth into the online grocery segment with the launch of 'Supermart' on Thursday. The company said it would begin delivering groceries across Bengaluru at first, and subsequently expand the services across other metro cities by the end of the year.  

Flipkart had piloted its grocery delivery service in Bengaluru last November and reinvigorated its programme around six months ago, offering staples, snacks and beverages, along with personal and baby care products. Despite rivals Amazon and BigBasket making big strides in the