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Stay-at-home consumers push ready-to-eat sales; segment may double in 2 yrs

As safety and hygiene gains importance in the Covid-19, ready-to-cook and ready-to-eat segments, be it instant noodles, pasta, snacks, frozen foods, or do-it-yourself meals, are flying off the shelves

frozen food, ready to eat, ready to cook
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For frozen foods company Sumeru, based in Bengaluru, domestic business has seen a 10 per cent month-on-month growth, while exports have risen by 100 per cent due to the pandemic.

Viveat Susan PintoSamreen Ahmad Mumbai/ Bengaluru
Arya Bose has been making frequent trips to her neighbourhood store, but her favourite brand of pasta and frozen foods is simply not available. The proprietor of the outlet has just one response to give her: Stock out.

As safety and hygiene gains importance in the Covid-19 pandemic, ready-to-cook and ready-to-eat segments, be it instant noodles, pasta, snacks, frozen foods, or do-it-yourself meals, are flying off the shelves.

A report by consultancy firm Red Seer says the ready-to-cook category, which is pegged at Rs 2,100 crore in size, will double in about four years. But analysts and food company executives

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First Published: Aug 21 2020 | 6:06 AM IST

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