Storytelling, influencer & personalisation: The art of brand communication

Only the methods that get to the heart of the matter and look at long-term gains really stick the landing

Combative brands take centrestage
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Suneil Chawla
With new digital platforms mushrooming, brand communication has definitely evolved over the last decade. Having said that, there are certain aspects of communication that form the crux of it and have remained timeless essentials that work to build a brand. Here are three such trends:    

Storytelling

The art of storytelling remains powerful and paramount in the world of marketing. Simply because stories serve as effective communication that consumers connect with. Things that move us, be it with humour, emotion, or anything else, leave an impact, and brands have been quick to grasp the many benefits of utilising this. Using storytelling captures

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First Published: Dec 29 2019 | 7:56 PM IST

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