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Storytelling, influencer & personalisation: The art of brand communication

Only the methods that get to the heart of the matter and look at long-term gains really stick the landing

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Brands | digital media

Suneil Chawla 

Combative brands take centrestage

With new digital platforms mushrooming, brand communication has definitely evolved over the last decade. Having said that, there are certain aspects of communication that form the crux of it and have remained timeless essentials that work to build a brand. Here are three such trends:

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First Published: Sun, December 29 2019. 19:56 IST
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