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Streaming videos, credit cards? Here's what to expect from Apple's event

The chief executive officer is expected to unveil streaming video and news subscriptions, key parts of Apple's push to transform itself into a leading digital services provider

Bloomberg 

Apple, Tim Cook, Cook, Tim
Apple CEO Tim Cook

When boss (pictured) takes the stage at the Steve Jobs Theater in on Monday, he will usher in a new era for the world’s largest technology company.

The chief executive officer is expected to unveil streaming video and subscriptions, key parts of Apple’s push to transform itself into a leading digital services provider.

The company may even discuss a monthly video games subscription. Likely absent from the event: Any new versions of the gadgets that have helped generate hundreds of billions of dollars in profit since 1976.

It’s a particular challenge for Cook, who took over after Jobs died in 2011. The current CEO is an expert in hardware supply chains who spent years wrangling eager component manufacturers

in Asia to assemble the company’s blockbuster Apple’s newer partners — Hollywood studios, movie stars, newspapers and magazine publishers — are more wary of working with tech giants, or have already teamed up with rivals like and

“This is a pivotal shift for Apple,” said Dan Ives, an analyst at Wedbush Securities.

On Monday, will add video and subscriptions, and could unveil a similar offering for credit cards.

First Published: Mon, March 25 2019. 01:27 IST
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