Tuesday, December 16, 2025 | 07:21 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Streaming videos, credit cards? Here's what to expect from Apple's event

The chief executive officer is expected to unveil streaming video and news subscriptions, key parts of Apple's push to transform itself into a leading digital services provider

Apple, Tim Cook, Cook, Tim
premium

Apple CEO Tim Cook

Bloomberg
When Apple boss Tim Cook (pictured) takes the stage at the Steve Jobs Theater in Silicon Valley on Monday, he will usher in a new era for the world’s largest technology company.

The chief executive officer is expected to unveil streaming video and news subscriptions, key parts of Apple’s push to transform itself into a leading digital services provider. 

The company may even discuss a monthly video games subscription. Likely absent from the event: Any new versions of the gadgets that have helped Apple generate hundreds of billions of dollars in profit since 1976.

It’s a particular challenge for Cook,