Consumer supermarket chain Subhiksha trading services has been accused by television channels of not clearing advertising dues of Rs 7.8 crore.
The Indian Broadcasting Federation (IBF), the apex body of television channels, has written a letter to Subhiksha asking dues of Rs 7.8 crore to be cleared. The broadcasters have already put an embargo on taking up advertising spots for the retail chain.
When contacted, a Subhiksha spokesperson confirmed the development, but denied that the company was directly responsible for the dues.
"Some of our media dealings are through our media buying agency and some are handled directly with the respective channels. For channels that we deal directly with, we have no dues," the spokesperson said.
