With competitive intensity in the US market continuing, Sun Pharmaceutical Industries is relying on its specialty portfolio to deliver growth in that geography.
Analysts, however, feel that the specialty ramp-up is still a long way for the firm with direct -to-consumer campaigns dragging down profitability, delay in launches of its dry-eyes opthalmic products, among others.
In the June quarter, the company shared the revenue from the specialty business in the US for the first time ($94 million) and its share in the overall research and development (R&D) expenditure. The company said that specialty R&D accounted for 15 per cent of

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