Sun TV eyes lower double-digit growth in H2 ad revenues this fiscal

Bets on movie production, OTT channel and new GEC in Tamil to grow faster

Even as advertisement revenue during the second quarter of the year was affected mainly owing to a few one-offs, Sun TV Network is expecting its ad income to grow in lower double digits in the second half of the current fiscal.

The company has said that it would take a couple of quarters to see better growth in its General Entertainment Channel (GEC) channel Sun Life, which was recently rejigged to tackle the decline in market share due to the entry of new players like Zee and Colors. Sun TV is also in the process of beefing up its OTT channel Sun