Sun TV to invest Rs 500 cr in OTT and movies, strengthen regional channels

Rs 250 crore will be spent on its Sun NXT initiative, sizeable investments would go toward Bengali and Marathi, which are potentially larger markets than Malayalam

Media tycoon Kalanithi Maran-owned Sun TV is planning to invest around Rs 500 crore in its digital initiative Sun Nxt, to strengthen its regional channels and acquire movies. 

Of the proposed amount, some Rs 250 crore will be spent on Sun NXT, while sizeable investments will go to Bengali and Marathi channels, which it sees as larger markets than Malayalam. Sun TV plans to spend Rs 300–350 crore on five large-ticket movies in FY22 and additionally on small-ticket movies, the management said at a post-earnings call.

The broadcaster plans to launch new TV shows/movies and a Marathi channel in 2021-22, which offers