Hit hard by a downturn in demand due to sustained rural agricultural distress, polyvinyl chloride (PVC) pipe manufacturers are facing a huge slump in demand.
Players like Finolex Industries, Astral Poly Technik and Supreme Industries have, therefore, witnessed a sharp erosion in their profit margins in the quarter ended December 2018. While these players were expecting a revival in demand after Diwali, the weak purchasing power of rural farmers reduced the potential of an upsurge in demand for PVC pipes, which are primarily used in irrigation.
Now, with the pipeline inventory with distributors getting gradually cleared, players are expecting a

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