Symphony Asia, Lightbox lead $12.5 mn round in jewellery start-up Melorra

The firm has been bringing in global fashion trends into lightweight gold jewellery and launching 75 designs every week with 80% of collection below Rs 35,000

Jewellery brand Melorra has raised $12.5 million in a funding round led by Symphony Asia, Lightbox Ventures and Alteria Capital. Others who participated in the round included existing and new family offices of Burman, Jeejeebhoy.

The Bengaluru-based start-up will be utilising the funds for technological innovations, product innovations and brand marketing to grow awareness about the brand.

“Prior to the pandemic we were growing 500 per cent year on year, and have launched over 10,000 new designs. After the pandemic hit, even we were impacted just like all other businesses. However, we managed to recover very well primarily because we are an