TaMo takes a shot at mainstreaming EVs with sub-Rs 10-lakh priced e-Tiago

India's first electric car is acknowledged to be the Lovebird, from Eddy Current Controls (India) in 1993

Twenty-one years after the launch of the two-seater Reva, India gets its first modern, fully-equipped electric passenger vehicle (ePV) priced below the critical threshold of Rs 10 lakh. Tata Passenger Electric Mobility, which has set the pace in this segment, on Wednesday launched the e-Tiago, whose pricing begins at Rs 8.49 lakh, ex-showroom.

More than two-thirds of India’s passenger vehicles market is below the price point of Rs 10 lakh and the launch of ePVs below it could go a long way towards attaining the government’s target of having electric vehicles comprise 30 per cent of the PV market by