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TaMo takes a shot at mainstreaming EVs with sub-Rs 10-lakh priced e-Tiago

India's first electric car is acknowledged to be the Lovebird, from Eddy Current Controls (India) in 1993

Shailesh Chandra

Shailesh Chandra, MD, Tata Motors Passenger Vehicles Ltd and Tata Passenger Electric Mobility Ltd, at the launch of e-Tiago

Shally Seth Mohile Mumbai
Twenty-one years after the launch of the two-seater Reva, India gets its first modern, fully-equipped electric passenger vehicle (ePV) priced below the critical threshold of Rs 10 lakh. Tata Passenger Electric Mobility, which has set the pace in this segment, on Wednesday launched the e-Tiago, whose pricing begins at Rs 8.49 lakh, ex-showroom.

More than two-thirds of India’s passenger vehicles market is below the price point of Rs 10 lakh and the launch of ePVs below it could go a long way towards attaining the government’s target of having electric vehicles comprise 30 per cent of the PV market by

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First Published: Sep 28 2022 | 9:31 PM IST

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