This initiative is primarily aimed at targeting consumers who are deprived of regular electricity supplies owing to poor infrastructure, a press release issued here today stated.
Tata Agrico would be leveraging its extensive distribution network in the country to promote the solar products of Tata BP.
Both the companies would primarily focus on products such as solar lanterns, street-lights and water-heating systems, the release said.
The companies see a huge potential in both rural and semi-urban markets and have decided to start this partnership from Bihar in June which will be followed by a nation-wide roll-out, the release said.
