 "Eight O’Clock Coffee")
Tata Consumer Products (TCPL) is stepping up its integration exercise across all key functions as it seeks to strengthen its position in fast-moving consumer goods (FMCG).
At the same time, the food and beverage player will harness the power of digital, pushing more products via e-commerce and direct-to-consumer (D2C) initiatives in a bid to reach new consumers quickly.
Addressing shareholders at TCPL’s 58th annual general meeting (AGM) on Friday, Tata Sons’ and TCPL’s Chairman N Chandrasekaran (Chandra) said Eight O’Clock Coffee, a popular brand in the US from the company, would be launched in India on the D2C platform.
The company had also
