Tata Consumer Products steps up coffee play with premium offerings

Tata Consumer Products, a dominant player in the country’s tea segment, is coming up with a pipeline of innovations in the coffee segment to become one of the top players in the market in the next five years. The company has rolled out a premium range of customised coffee under Sonnets brand, eyeing the Rs 100 crore artisanal coffee market.

“The user can choose the roasting level, grounding and flavours of the coffee which gets delivered to the doorstep of the customer via our delivery channels. We are leveraging both premiumisation and home delivery trends through this launch,” said Puneet