Tata Motors only truck maker to reduce discounts, says CV unit chief

Girsh wagh says firm took a bold decision to prune incentives by almost a third during BS VI transition

Tata Motors has reined in discounts on its trucks though the commercial vehicle market remains subdued, said Girish Wagh, president of the company’s Commercial Vehicle Business Unit. He added that the truck market leader rolled back discounts by almost a third as it was transitioning to stricter emission norms. 

“We took a very bold decision during BS-VI transition. We passed on half the increase through an increase in the list price (it’s a ball park estimate) the rest was passed on through a reduction in discounts. As a result, we have been able to reduce the discount by at least 30-35