Tata Motors to drive new-look showrooms, spruce up sales process

Plans to more than double its network from 630 showrooms to 1,500 by FY20 to expand its reach

Tata Motors, the fourth-largest player in domestic passenger vehicle market, will change the look and feel of its 600-plus showrooms to offer a better experience to buyers. Showrooms will be reworked on the lines of a lounge and technology will be used to enhance the experience.

The Mumbai-headquartered company, which overtook Japanese car maker Honda to emerge as the fourth biggest and is eyeing the third position in next two years, said the experience at dealerships will be a highly critical pillar of growth. 

“We are actively looking at changing the physical look of showrooms completely. Showrooms will be redesigned