Tata Steel steps up focus on digital, physical channels to drive volumes

Tata Steel has sharpened focus on digital and physical channel expansion to deepen market penetration and drive volumes.

The steel manufacturer's on ground delivery and distribution network rose 11 per cent year-on-year (y-o-y) in Q3 or December  quarter of this fiscal. It  has also witnessed a substantive scale up in its digital channel. Multi-brand e-commence platform Tata Aashiyana has touched an annualized revenue rate of Rs 380 crore during Q3. Likewise. Tata Basera, an initiative to leverage distribution networks across Tata Group Companies  realised a year-to-date sales of Rs 114 crore.

The steel behemoth's retail business experienced 16 per cent