 "New York Road Runners")
IT services major Tata Consultancy Services (TCS) said it has signed an eight-year contract with New York Road Runners (NYRR) to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS plans to invest $30-40 million a year in global running sponsorships and related community programmes from 2022 to 2029, said the company.
TCS’ extended partnership with NYRR follows its announcement earlier this month that it will become the new title sponsor of the London Marathon starting in 2022.
TCS’ sponsorship of global running events will also be highlighted in a new advertising campaign
