Tech is now about value and differentiation: Publicis Sapient's Nigel Vaz

Today, clients do not seek the cheapest solution, Vaz tells Sneha Bhattacharjee

What are the best ways for brands to connect and interact globally in a borderless world?

The world is becoming more global as well as hyperlocal. This is where data plays a critical role. It allows you to have a specific granular conversation with an individual as well as address large trends that you see in one part of the world that you might want to replicate in another part of the world. Brands are able to connect the dots with the data and have the conversation at an individual level locally. Basically, you are seeing broad macro and micro