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BS READS: Tendulkar Inc -- Businessman Sachin fumbles; Brand Sachin to the rescue

In his brief stint as a businessman since his retirement, former cricketer Sachin Tendulkar seems to have realised that his biggest asset is brand Sachin Tendulkar

Topics
BS Reads | Sachin Tendulkar | Brands

Sai Manish  |  New Delhi 



Sachin Tendulkar
Sachin Tendulkar

He has investments and stakes in almost a dozen . Nine of these together clocked a turnover of around Rs 8 crore in financial year 2019-20. Two-thirds of which came from a single business monetising his brand value through endorsements. A couple of partnerships wound up. Others lying stagnant with little or no revenue for years. A publishing business is in the doldrums. A few strategic investments in sports clubs and other new-age ideas that are yet to bear fruit. And some exciting digital partnerships, in addition to a cricket academy in the UK capitalising on ‘Brand Sachin’, raking in the moolah. In his brief stint as a businessman since his retirement from sports and politics, former cricketer seems to have realised that his biggest asset is, well, .

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First Published: Thu, March 11 2021. 09:00 IST

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