The Better India looks to scale up e-commerce business with new funding

Online media platform raises Rs 25 crore from Elevar Equity, TPG Rise

Peerzada Abrar Bengaluru

The Better India logo

Online media platform The Better India, which publishes positive stories related to social development, travel, environment and women empowerment among others, has raised around Rs 25 crore ($3.5 million) in Series A round. The Elevar Equity-led investment round also saw the participation from TPG Rise (The Rise Fund). 
With this investment, The Better India aims to launch a curated marketplace that will benefit micro, small and medium enterprises, self-help groups and NGOs who make great products but lack access to consumer markets. 
The Better India was founded by Dhimant Parekh and Anuradha Kedia, husband-wife duo and graduates from the Indian School of Business, as an online blog in 2008. The platform throws the spotlight on c, angemakers, solutions and innovations across the country. 

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First Published: Jan 30 2019 | 9:31 PM IST

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