The drive now is to invest in existing customers: Audi India Head

In an Interview with Pavan Lall, Audi new India head Balbir Singh Dhillon talks about his company's plans to increase its market share

On the sidelines of the launch of the A6 sedan, which generates almost 20 per cent of the German carmaker’s volumes, Audi India’s newly appointed head, BALBIR SINGH DHILLON, talks to Pavan Lall about Audi’s marketing strategy, the company’s plans to grow its market share, launches lined up for the next year, and discounting being a thing of the past. Edited excerpts:

Some of your competitors have questioned the sustainability of your earlier strategy to use famous faces and heavy discounting to market your brand. 

As a luxury car brand, we are now established in the market. Investments made in