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Now, cigarettes that do away with cancer-causing paper, help sprout a plant

A couple down south is manufacturing treeless organic paper that can be rolled into seed-infused cigarette and later, its butt can be watered to help sprout a plant

The real hand-made Filter Tips with live plant seeds which can be rolled with your cigarettes
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The real hand-made Filter Tips with live plant seeds which can be rolled with your cigarettes

Aditi Phadnis
Vedobroto (Ved) Roy is friendly and loquacious and it is not hard to understand why he was such a successful advertisement man. He started his career at Ogilvy Mumbai, joined JWT Delhi, went to Cheil Communications, Delhi, and then worked for Leo-Burnett, Dhaka. 

One day he and his artist wife Chetana decided to give it all up. “I knew I was selling poison when I sold soft drinks. There is a special room in hell reserved for people in advertising, different from the one reserved for lawyers,” he said. “Life was an 18-hour day — not that I was forced

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First Published: Jul 29 2018 | 12:57 PM IST

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