This Diwali, here's how Gujarat traders made e-commerce firms suffer

The traders are ordering expensive items and returning them, claiming that by doing so, they are forcing online retail companies to take a hit on packaging and courier costs

Hundreds of traders in south Gujarat are giving India’s biggest e-commerce companies a firecracker they don’t want.

As a mark of protest against the deep discounts offered by their online counterparts, brick-and-mortar retailers and traders, led by the Surat Mobile Traders Association, are ordering products worth hundreds of crore on ‘cash-on-delivery’ from Amazon, Flipkart and Alibaba.

Once the goods arrive though, the traders refuse to take delivery and send it back instead.

In doing so, the members of the association claim, they are causing huge losses to India’s online retail firms, as the e-commerce companies take a hit on packaging