Titan bets big on building in-house tech; acqui-hires HUG Innovations

Watches to jewellery maker Titan has acqui-hired a Hyderabad-based start-up HUG Innovations with an aim to build all its technology expertise in-house. This is the first ever acqui-hire by the Bengaluru-headquartered firm which aims to position itself as the leading smart wearables player in the country.

As part of the deal, the 23-member team of HUG Innovations including its founder Raj Neravati will be part of Titan’s Hyderabad development centre. They will be working closely with Titan’s wearables and PAD (personal adornment devices) team based out of its headquarters in Bengaluru, focusing on smart wearables technologies.

“We will be coming