 "titan, watches, watch shops")
Embarking on an omnichannel journey, watches major Titan is going, to use industry lingo, Bopus-Ropus. The Bengaluru-headquartered company has enabled Bopus or book online and pick-up at store and Ropus or reserve online options, offering customers the convenience to order from home, walk in and collect the timepiece according to their convenience.
Keeping with time, the Tata Group company had piloted this strategy at five of its flagship Bengaluru stores for three months. After witnessing success in the beta phase, it would now be introducing the omni-channel strategy nationally in the next 12 months.
“We will roll out it out in our
