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Facebook-owned Instagram is stepping up its presence across India by roping in more content creators and empowering influencers on its platform. It feels it can boost commerce on the platform in this way.
During the fourth quarter (Q4) earnings call, Facebook Chief Executive Officer Mark Zuckerberg said that commerce and payments were key focus areas for the company and its goal was to make sure every small business has the same opportunity and access to sophisticated tools that only big firms have had access to historically.
To further its presence, Instagram has rolled out the Born On Instagram initiative, which
