Toffee is trying to differentiate itself with novel, low-priced products

The company expects to sell more than 100,000 policies by the end of this financial year and hopes to achieve break-even by using the customer profiles to target and cross-sell more policies

Have you considered getting insured for dengue this mosquito breeding season? With monsoon covering large parts of India soon, it may not be a bad idea to buy a dengue insurance that offers protection against the expenses related to the ailment. Toffee Insurance, a new-age insurance distributor, is betting on its bite-sized products to differentiate itself. 

The idea is simple. Toffee Insurance offers low-priced products designed for specific needs. It aims to simplify insurance by unbundling complex clauses and requirements from conventional products and launch specific use-case based products that cost a fraction of a conventional life or health insurance