Tough task ahead for Malavika Hegde, the new CEO of Coffee Day Enterprises

While her appointment came as no surprise, she will have to rebuild a struggling enterprise that has been selling its non-core assets to prune its debts

Coffee Day Enterprises, the homegrown conglomerate which is facing a financial crisis, has on-boarded a new CEO. The low-profile wife of the company’s founder V G Siddhartha, Malavika Hegde, will be sitting at the helm of the Bengaluru-based enterprise, which does not come as a surprise to the employees.

“Everybody expected for her to take a more active role at office so it hasn’t come as much of a surprise for us,” said an employee on condition of anonymity. 

But the journey is going to be one full of challenges for Hegde, who was till now a non-executive director at