Traditional firms take on Covid-19 through innovative firsts in market

"Immunity and antiviral have become the key words but consumers are not gullible and if they see through a company's claims, it loses the game even before it has begun it," said Harish Bijoor

While the Covid-19 pandemic has fast-tracked the product pipeline of startups and technology firms, it is also bringing out the innovative side of several of the home-grown traditional businesses in various segments. These companies are banking on the increasing demand for anti-viral and immunity boosting products to come out with innovative products.

Duroflex, a five-decade-old homegrown mattress company for example, has rolled out what it claims is the country's first antiviral mattress protector made using Swiss textile technology called HeiQ Viroblock. The technology works on two actives -- silver ion and vesicle technology. According to the company, the silver ions which