The year 2019 may not start on a great note for the country's top broadcasters and distribution platforms. This is because the Telecom Regulatory Authority of India’s (Trai) tariff order on channel pricing and packaging will come into play and will allow consumers to select and pay for individual television channels from January 1.
The order is expected to change the way and also the rates that consumers will now have to pay for cable or direct-to-home (DTH) services. This will result in disruption within the TV viewing market.
Given the chaos, broadcasters have now called for a ratings dark

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