TVS engages Google to develop digital platform for spares, after-sales

The new initiative will bring vehicle owners, retailers, garages and insurers from a fragmented marketplace to one platform

TVS Automobile Solutions Pvt Ltd, (TVS ASL), a part of the $8.5 billion TVS Group and a leading independent automotive aftermarket player, has roped in Google Cloud as its technology partner to build its digital transformation strategy. 

The partners claim this is the first-of-its-kind partnership in this space and will support TVS ASL's goal to capture 10 per cent of India’s aftermarket share by 2023 as against four per cent now.

The association will help TVS ASL advance its goal of creating a ‘Digital Ecosystem’ that will empower thousands of small entrepreneurs across automotive retailers and garages.

TVS ASL has migrated its on-premise