You are here: Home » Companies » News
Business Standard

TVS Motor Company appoints Timothy Prentice as Vice President for design

Prentice specialises in advanced design planning, and TVS expects his experience in designing high-performance electric vehicles to take its EV line-up design to the next level

TVS Motor Company | Automobile | automobile industry

T E Narasimhan  |  Chennai 

Tim Prentice
Tim Prentice

on Tuesday appointed Timothy Prentice, a globally renowned motorcycle designer, as its vice-president for design. Prentice brings with him an experience of 35 years in motorcycle designing, project management and product development. His appointment was expected, TVS said, to boost its ability to stay ahead of rapid changes in design trends and maintain its competitive edge in future technology.

Prentice specialised in advanced design planning, and his experience in designing high-performance electric vehicles (EV) would take the company’s EV line-up design to the next level, TVS said.

Director and Chief Executive K N Radhakrishnan said: “We are delighted to have Timothy Prentice joining us to oversee design solutions for future mobility. Tim has always crafted modern and inspiring designs during his career as a designer and a leader of global teams. He has been a thought leader in the areas of electric motorcycling and future mobility solutions. I am confident that Tim will greatly enhance our ability to bring our design philosophy to the next generation of vehicles. His vast experience will advance TVS’ long-standing design focus to meet the rapidly changing needs of our esteemed customers in this dynamic new era.”

Through his design studio ‘Motonium Design Inc’, Prentice has worked on design, project management and creative direction for clients like Mission Motors, Triumph Motorcycles, Polaris, Windecker Aircraft, BMW Motorrad, Aprilia, Honda R&D, Disney Studios and Yamaha. He is credited with designing the iconic motorcycles like Triumph Thunderbird (2009) and Triumph Speed Triple (2011). The Mission Motor’s Mission R (2010) electric motorcycle also won him and his firm accolades, including the prestigious Red Dot and Core 77 Industrial Design Awards. Prentice’s involvement in the project resulted in the Mission R being hailed as a stunning electric race bike with a design that imbibes the racing ethos of Mission Motors.

Prentice began his career with Honda R&D, Raymond, where he was responsible for concept design development of motorcycles, ATVs and PWCs. He holds a Bachelors of Science degree in Industrial Technology from California State University. He also graduated with distinction, top of the class, in Art Center College of Design, Pasadena, California, where he was awarded the first “William Mitchell” scholarship for ‘Outstanding Promise in Transportation Design’.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, February 23 2021. 11:56 IST