You are here: Home » Companies » News
Infosys to acquire US-based Kaleidoscope Innovation for up to $42 million
Singapore's GIC in talks to invest over $100 million in ESR's fund
Business Standard

TVS Motor looks to gain speed in performance bike market despite Covid-19

Having acquired iconic British brand Norton in April, the Chennai-based company is looking to gain speed in the performance bike market

Topics
TVS Motor | TVS NTorq | TVS Automobile

T E Narasimhan  |  Chennai 



For TVS, the premium push picked up speed in April this year when it acquired Norton for Rs 153.12 crore
For TVS, the premium push picked up speed in April this year when it acquired Norton for Rs 153.12 crore

In 1982, began its journey on the road to becoming a premium two-wheeler company by launching a racing team. But it gained momentum only in 2005 with the 150 cc performance bike TVS Apache. Since then, it has steadily accelerated this premium drive with the recently-acquired British legacy brand Norton and a high-end 200 cc brand called Zeppelin on the launch pad. The pandemic-induced downturn will not change this strategy, the company says.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Fri, September 04 2020. 06:02 IST

RECOMMENDED FOR YOU

.