Uber is navigating its way through Delhi smog, launches new campaign

Pollution in the Capital is churning the conversation mills globally, the American ride-hailing and sharing service pitches in

Outrage over the deplorable quality of air in the country’s capital has taken over every conceivable conversation thread — be it inside court rooms, homes or online, on people’s social media timelines. And the American ride-hailing app, keen to position itself as a responsible mobility solutions partner tuned into local concerns, is navigating its way through the smog, looking to bolster its appeal among customers and policy makers alike.

Uber has just launched a campaign, expected to play out over the next month, to promote use of public transport and its ride-sharing service. The campaign draws on a study by