As it looks to cast a wider net to bring new users onto its platform in India, ride hailing giant Uber is launching services that will allow customers with low-end smartphones and even feature phones book rides with it.
In the coming weeks, Uber will roll out enhancements to its app that will allow users to book cabs more seamlessly in places with bad network connectivity. However, for customers who cannot install its app, the company has launched a mobile site and is also piloting a service for people to book cabs through phone calls.
The new initiatives have emerged out of

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