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Uber pilots cab booking over call to tap new users

Firm is placing hoardings at key locations where it sees a lot of pickups, displaying a phone number and a unique code

Uber pilots cab booking over call to tap new users
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Uber will adopt a policy of one share, one vote and has also set a deadline for the closely held company to go public in the next two years photo: reuters

Alnoor Peermohamed Bengaluru
As it looks to cast a wider net to bring new users onto its platform in India, ride hailing giant Uber is launching services that will allow customers with low-end smartphones and even feature phones book rides with it.

In the coming weeks, Uber will roll out enhancements to its app that will allow users to book cabs more seamlessly in places with bad network connectivity. However, for customers who cannot install its app, the company has launched a mobile site and is also piloting a service for people to book cabs through phone calls.

The new initiatives have emerged out of