Uber takes on Ola: Woos consumers through personal service themed TV ads

Despite facing a major backlash from customers and its employees at a global level, Uber is aggressively marketing itself to Indian customers, positioning its service as a personal chauffeur driven car.

Uber India has launched a new campaign using 'Apnapan' or togetherness as its core theme. Unlike its previous marketing efforts that were largely done on digital media, Uber has now taken to television as it looks to expand its base of customers and take on rival Ola.

"The Uber experience is as good as having your own car, and sometimes even better. And this experience is something we think