Uber unveils vouchers for businesses to sponsor customers' trips

Built on the Uber for Business (U4B) platform, product was beta tested with over 100 partners before being launched in India and other parts of the world

Uber, the global ride-hailing company, on Wednesday unveiled ‘Uber Vouchers’, a new feature in its app using which businesses can sponsor transportation for their customers. Built on the Uber for Business (U4B) platform, the product was beta tested with over 100 partners before being launched in India and other parts of the globe.

“Uber’s goal is to unlock an additional growth lever for businesses by creating an innovative way to bring customers to their door or wherever they need to go,” said Ronnie Gurion, General Manager and Global Head of Uber for Business. “As companies look for new technology and novel