Udaan reports 95% YoY growth for food, FMCG business during festive sale

B2B e-commerce says it recorded a 75 per cent jump in retailer participation during sale promotion.

Udaan, India’s largest business-to-business (B2B) e-commerce platform, said on Tuesday its food and FMCG business grew 95 per cent year-over-year in October, helped by its ‘Mega Bharat Sale’ for small retailers. The FMCG business witnessed a YoY growth of over 115 per cent with major demands coming from Bharat.

During the festive month, the platform witnessed a 75 per cent jump in retailer participation and over 90 per cent repeat purchase coming from existing buyers. The platform also witnessed major participation from buyers from Tier 2, 3 cities with North India leading in overall sales closely followed by South, West and