udaan takes on Amazon, Flipkart, JioMart to win Indian e-grocery market

Grocery needs supply chain of fulfillment centres or hubs in an area or region, and several small branches serviced from those centres; it is this challenge udaan is meeting

Logistics capabilities needed for nationwide "quick commerce" are entirely different from traditional e-commerce. E-commerce companies such as Amazon and Flipkart have built a national supply chain, a courier-based supply chain. Demand is generated from all parts of the country, and suppliers are spread across the country. However, grocery requires a distribution-focused supply chain like fulfillment centres or hubs in an area or region, and then several small branches being serviced from those centres. It is this challenge that Bengaluru-based business to business (b2b) e-commerce firm udaan is tackling to win the e-grocery market, according to a report ‘South & SE