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Unibic plans aggressive expansion with slew of new product launches

Bengaluru-based cookie maker plans 2nd plant

Unibic, cookies
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With 30 different variants of cookies to offer, Unibic is tweaking its flavours and packaging to gain traction in the north, east and western parts of the country

Samreen Ahmad Bengaluru
At a time when most of the large fast-moving consumer goods (FMCG) players are going slow on new product launches because of a demand slowdown, cookie maker Unibic has set an aggressive expansion plan.

A relatively smaller player — with a top line of around Rs 500 crore — in the Rs 35,000 crore biscuit market, the Bengaluru-based company is looking at setting up a new plant, which will help it double production capability.

The company plans to set up the plant in the central part of the country, with an investment of around $12 million (Rs 87 crore). “The
Topics : Unibic

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First Published: Feb 29 2020 | 10:44 PM IST

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