Bhaskar Majumdar, Managing Partner, Unicorn India Venture says, “We have seen startups grow rapidly in intra-city cab booking space and the convenience it has brought in our lives. We believe Roder can bring the same convenience to customers who currently have to shell out two way tariff for traveling from one city to the other. Roder’s model is such that it not only makes cabs available at short notice but also results in substantial savings for customers. Our decision to invest in Roder is driven by the fact that their business model is scalable and this space is set to witness action and growth in the next few months.”
Funds will be used for achieving market fit product, market expansion and customer acquisition. It aims to eliminate “the return-fare” concept from the market by optimizing resources so that the customer only pays for the distance travelled.
The company focuses on driver and cab verification, training of drivers to ensure customer safety and overall experience. Roder Team uses technology to automate various processes, focuses on last-mile connectivity. The company has launched its Android app and also accepts booking via its website and call center.
Talking about Roder, Co-Founder Abhishek Negi said, since inception, the startup has generated a GMV of over a crore by fulfilling 500 rides on a monthly basis, with an average ticket size of Rs 5,500. The company is creating a new market for outstation cab services. The demand for booking one way rides via Roder's platform has grown from 5% to 70%.
"We believe our team is now ready to take its services to new markets in the country. We have raised this seed funding round which is led by Unicorn to foray into 20 new cities in North and Western region of the country and bring a completely hassle free travel experience for the customers there,” said Negi
The company is also working on introducing ‘ride-sharing’ feature for intercity travellers there by optimising costs of travel for consumers. It works with a pool of more than 4,000 drivers and is present in 13 cities. It's a hybrid model where some of the fleet cars are owned by the company while the rest are driver owned cabs.
The venture kicked off as a marketplace for cabs in 2014 but the founding team realised that the real pain point is booking for outstation cabs. Thus, Roder’s outstation cab service was launched in January last year.