Business Standard

United Spirits to sell 32 liquor brands to Ravi Deol's Inbrew for Rs 820 cr

USL will retain McDowell's and Director's Special whiskey as it gives up labels like White-Mischief vodka and Honey Bee brandy.

Image via Shutterstock

Image via Shutterstock

Dev Chatterjee Mumbai
United Spirits (USL), a subsidiary of British beverage and alcohol firm Diageo, is selling its portfolio of 32 brands to Inbrew Breweries Private Ltd for Rs 820 crore. Inbrew is owned by Indian entrepreneur Ravi Deol.

USL will retain the McDowell’s and Director’s Special whiskey brands. The 32 brands sold include Haywards, Old Tavern, White-Mischief, Honey Bee, Green Label and Romanov. USL and Inbrew have entered into a five-year franchise arrangement for 11 other brands. USL has granted Inbrew the right to convert the fixed-term franchise arrangement into one with perpetual rights.

“The transaction reflects the continued evolution of the

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: May 27 2022 | 11:34 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to